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Decoding.com Specializes in Understanding the Emotions Driving Consumer Buying Behavior Using Unique Focus Group Techniques Called: "Decoding Sessions"Decoding.com helps clients understand product emotional imprints behind their customer's buying behavior. This understanding has helped companies create emotionally based marketing strategies that significantly increases product sales and helps "delight" their customers. |
Paul Losee, Founder of Decoding.com With over 26 years experience in high technology tools, Paul Losee founded the research arm of Decoding.com to use scientific methods to decode emotionally encoded information and discern consumer buying behavior. Working with international research organizations, Paul has helped decode customer information for Chrysler, P&G, 3M, Kodak, Kellogg, Disney, Petsmart, ASQC and Canada Trust. Recently clients such as Iomega, Minnesota Mutual Life Insurance Co., Nutraceutical Corporation, Keytronic Corp., Cardinal Technologies, SyQuest, and RightFAX have benefited from the research tools of Decoding.com to understand the subconscious emotions driving the buying behavior of their customers. |
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