Steve Balmer's Power Words

Back to Case Study Index

Out of 237,680 words given in speeches over the past 3 years, here are Steve's power words with their associated frequency count.  If you wanted to build a company that Steve would fund, you would probably want to use a lot of these words and weight them accordingly.

PEOPLE 1195   DEVELOPMENT 142   ENTERPRISE 76
THINK 1085   ACCESS 140   REVENUE 75
WINDOWS 943   FOCUS 139   ALLOWS 74
BUSINESS 740   PERSONAL 139   CRITICAL 74
SERVER 663   DATABASE 137   IMPROVE 73
APPLICATIONS 600   WORKING 137   MONEY 73
TODAY 576   NETWORK 133   QUICKLY 72
INTERNET 553   COMMERCE 128   DESKTOP 71
INFORMATION 539   CONSUMER 128   CONSUMERS 70
MICROSOFT 524   EXPERIENCE 127   FOCUSED 70
WORK 509   INFRASTRUCTURE 125   OPERATING 70
WEB 497   MANUFACTURING 125   ORGANIZATION 69
IMPORTANT 470   PROCESS 125   PERFORMANCE 69
SERVICES 450   BUSINESSES 124   SOLUTIONS 68
PC 428   CODE 124   RELATIONSHIP 67
SYSTEM 416   MODEL 123   COMMUNICATE 66
CUSTOMERS 395   TECHNOLOGIES 123   COMMUNITY 66
OFFICE 389   ARCHITECTURE 121   CENTER 65
SOFTWARE 384   BUILDING 119   PROBLEMS 65
PRODUCT 346   LARGE 119   SCALABILITY 65
APPLICATION 341   CLIENT 116   AHEAD 64
WORLD 336   USERS 116   TEAM 64
COMPANY 333   ELECTRONIC 113   RELIABILITY 63
SYSTEMS 330   BIG 111   SECURITY 62
CUSTOMER 308   SERVERS 111   ADVANTAGE 61
TECHNOLOGY 300   SITES 110   ANALYSIS 61
DATA 299   FINANCIAL 109   INTEGRATION 61
SERVICE 277   COST 108   MARKETING 61
INDUSTRY 264   MACHINE 108   DELIVER 60
COMPANIES 259   NEEDS 108   GROWTH 60
SITE 251   PROJECT 107   LARGEST 60
TOOLS 238   PROBLEM 100   COMMUNICATION 58
SUPPORT 234   CAPABILITIES 98   INTEREST 58
PRODUCTS 230   COMPUTERS 96   PRODUCTIVITY 56
MARKET 224   ISSUES 94   PROVIDING 56
MANAGEMENT 221   JOB 93   SIMPLE 56
DIFFERENT 219   PERSPECTIVE 92   INVOLVED 55
PROVIDE 200   VARIETY 92   STRATEGY 55
DEVICES 199   GROUP 91   PRICE 54
DEVELOPERS 195   WORKERS 90   DEPLOY 53
COMPUTER 191   SOLUTION 87   INTERFACE 53
PLATFORM 186   VISION 87   OPERATIONS 53
USER 182   INTERESTING 86   POWER 53
KNOWLEDGE 174   CREATE 85   PROCESSING 53
DIGITAL 167   EXCHANGE 85   PROGRAMMING 53
DEVICE 163   OPPORTUNITIES 85   TECHNICAL 53
NERVOUS** 157   FUNDAMENTAL 84   CAPABILITY 52
VALUE 154   INVESTMENT 84   INDEPENDENT 52
PARTNERS 151   VENDORS 84   PROVIDERS 52
ENVIRONMENT 147   SHARE 83   POSSIBLE 51
HARDWARE 147   MOVE 82   COMPONENTS 50
OPPORTUNITY 144   CORE 80   CONTROL 50
SALES 143   ABILITY 77   LEARN 50

** It's not that Steve gets nervous, but he does talk a lot about "digital nervous systems"

Back to Case Study Index

©2005 Decoding.com    All Rights Reserved.