A Decoding Session yields about 5 pages of typewritten text per respondent of extremely "Rich" data
In the appropriate situation, the access to unfiltered chat from on-line population segments has made possible an entirely new process for decoding imprint patterns that influence behavior.
As the Internet evolved, so did the Decoding.com
methodologies of extracting data. It was discovered that there is a relationship
between Quantity of data and Richness of data. Empirically one may think of this
relationship as follows:
Suppose that an imprint code must have a product result of "16" to be decoded. We can achieve this result by conducting a Decoding Session with a richness factor of "8" (on a scale of 1-10) and a quantity code of "2" (on a scale from 1-10).
A typical Decoding Session based project has four sessions of 15 respondents each. Approximately 5 typewritten pages of words and behavior patterns are extracted per person, resulting in a total of 300 typewritten pages (2) of extremely "rich" data (8), for a product of "16"
In some instances, acceptable results can be achieved by gathering more data in the form of conversation text (in this example 4X or 1200 pages) at a low richness factor (2) to achieve the desired imprint product factor (8 * 2 = 16).
Decoding.com has created a process of extracting high quantities of data from homogeneous groups of people "chatting" on the Internet. This data is filtered and decoded to discover mprint patterns, thus defraying expenses and time constraints normally associated with conducting the equivalent decoding sessions.
Generally the formal decoding sessions are required to gather very specific response data. But in the appropriate situation, the access to unfiltered chat from on-line population segments has made possible an entirely new process for decoding imprint patterns that influence behavior.
Quantity & Richness
A Decoding Session is extremely "Rich" in data but
expensive in time and money. Internet chat is low in "Richness" but easy
to gather, filter, and decode. Both techniques become powerful tools in the arsenal
of the Decoding.com researcher to decode imprint patterns.
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